2 minute read
With steady business growth, expansion into new markets and continuous product innovation, including the development of a new product range, the Peter Jones management team decided in late 2022 that the time was right for a rebrand.
Working with creative agency S&Co, a comprehensive audit of the existing brand was undertaken, including extensive stakeholder consultations – all of which informed the strategic and creative outcome. Taking inspiration from the surrounding hills of Abergavenny, our heritage and industry-leading modern technical innovation, we’re delighted to launch the new Peter Jones brand.
It’s a modern, future-proofed brand embodying our sense of purpose and innovation, while embracing our company heritage and founder’s master craftsmanship. The brand will be unveiled at BAPCO 2023 and rolled out over the next year.
“We’re delighted with the new Peter Jones brand. It really reflects where we are as a business, and where our future ambitions lie. In 2017, we celebrated 50 years in business, but we’ve come a long way since then, having cemented our reputation as industry leaders. We relish in collaborating with partners, creating bespoke solutions to unique challenges. I know my father and founder, Peter Jones, would be delighted with the new brand and can’t wait to share it with colleagues, clients and partners as it rolls out over the coming months.”Morgan Jones, director at Peter Jones