2 minute read
By wearecore
With steady business growth, expansion into new markets and ongoing product innovation, including the development of a new product range, the Peter Jones management team decided in late 2022 that the time was right for a rebrand.
Working with creative agency S&Co, a comprehensive audit of the existing brand was undertaken, including extensive stakeholder consultation – all of which informed the strategic and creative outcome. Taking inspiration from the surrounding Abergavenny hills, our heritage and industry-leading modern technical innovation, we’re delighted to launch the new Peter Jones brand.
It’s a modern, future-proofed brand that embodies our sense of purpose and innovation, while embracing our heritage and the master craftsmanship of our founder. The brand will be unveiled at BAPCO 2023 and rolled out over the next year.
“We are excited about the new Peter Jones brand. It really reflects where we are as a company and where our future ambitions lie. We celebrated 50 years in business in 2017, and we’ve come a long way since then, cementing our reputation as an industry leader. We thrive on working with partners to create bespoke solutions to unique challenges. I know my father and founder, Peter Jones, would be delighted with the new brand and I can’t wait to share it with colleagues, customers and partners as it is rolled out over the coming months.”
Morgan Jones, director at Peter Jones
